AHA! Welcomes New Executive Director

By Giving List Staff   |   February 5, 2021
Roxy Petty, AHA!’s new Executive Director

AHA! has announced that Roxana Petty has been named the new Executive Director.

Roxana (Roxy) brings to this position a wealth of leadership skills and an extensive background working in financial institutions. She has been an indispensable administrator for AHA! for years; she truly lives and breathes its mission every day. As a proud mother of four, all of whom attend or have graduated from Santa Barbara schools, she – along with her husband, Kevin – is deeply vested in the quality and promise of local education.

AHA! is committed to each person feeling safe, seen, and celebrated. We train parents, teachers, and teens in the five essentials of Social and Emotional Intelligence: Self Management, Self Awareness, Social Responsibility, Social Awareness, and Healthy Relationships.

Under Roxy’s leadership, AHA! has developed virtual Heroes Assemblies that have already served thousands of educators and youth nationwide; and has deepened local commitment to providing healthy food and skills apprenticeships through its Littlest Little Farm project. In 2020 Roxy, along with AHA! Associate Director Leo Caporal started the first Spanish-language national certification training of Social Emotional Learning.

The AHA! staff and board congratulate Roxy on her tremendous achievements, and unanimously feel the fortune of being in Roxy’s loving care.


Attitude, Harmony, Achievement


AHA! equips teenagers, educators, and parents with social and emotional intelligence to dismantle apathy, prevent despair, and interrupt hate-based behavior.

Begin to Build a Relationship

We know you care about where your money goes and how it is used. Connect with this organization’s leadership in order to begin to build this important relationship. Your email will be sent directly to this organization’s director of development and/or Executive Director.

“We were searching for a youth group to support, and AHA! is stellar. It exactly exemplifies and fulfills what we had in our minds. I’ve seen a lot of programs across the country, and I’ve rarely seen one with AHA!’s level of traction, track record, and understanding of how to support young people in being their most whole, best selves.”
Jennifer Buffett, Co-President, NoVo Foundation

Giving Opportunities

THE BEST PART OF giving to AHA! is that all donations go to direct services thanks to one longtime supporter who covers operational expenses!
$5,000 provides AHA! after-school and summer groups for five youths for one year, averaging six to eight hours per week per youth with experienced mentors and facilitators
$10,000 provides three months of Littlest Little Farm programming for 16 youths
$20,000 provides 27 Hero Assemblies to schools (2,700+ students served), inspiring positive attitudes, safe communities, and brave contributions
$25,000+ enables AHA! to offer one school a customized Peace Builders curriculum emphasizing empathy, agency, and kindness and serving up to 40 students for the full school year
$30,000+ enables AHA! to offer one school in-school Freshman programming to develop social-emotional skills and social responsibility, serving 150+ students over the full school year

Board of Directors

Rand Rosenberg, Board Co-President 
Bobby Shand, Board Co-President
Nancy Grinstein, Board Vice President
David Almeida, Treasurer
Lisa Boisset Babcock, Secretary
Kerrilee Gore
Jess McHarrie
Bibi Moezzi
Jim Peal
Marla McNally Phillips
Jack Rivas
Pablo Romero
Stacy Pulice